The CBD industry is booming. More people than ever before are enjoying its therapeutic benefits and using cannabidiol for a variety of reasons. As more people discover its potential, they spread the word and the growth is incredible to see.
In fact, the UK market for CBD is expected to be worth around £1bn each year from 2025 onwards, truly explosive growth driven by the fact that 1.3 million consumers in the UK currently enjoy the benefits of CBD.
There are lots of factors that influence a person’s decision to try CBD. They might discover CBD through a friend, for instance, or a physiotherapist may recommend it for their back pain.
Celebrity endorsements are another important reason that more people are deciding to try CBD for the first time. In this piece, we’ll take a look at why these celebrity endorsements are so important and how you can use them to sell your CBD products to your customers.
Why Grand Celebrity CBD Endorsements Matter Even To Smaller CBD Businesses
Celebrity endorsements are very effective and they absolutely have the potential to influence sales.
There are a few reasons that celebrity endorsements are so effective. Here’s a closer look at five key reasons:
- Celebrities and their star power act as a natural pull for consumers. It’s only natural that people pay attention when they see a familiar face and listen to what that person is saying.
- Celebrities act as taste makers. For better or for worse, people often want to emulate the style and behaviour of celebrities who act as cultural magnets.
- Celebrities are often admired by a range of different groups. Jennifer Aniston, for instance, is popular among a variety of demographic groups and her endorsements are seen by many people.
- A product or cause is immediately elevated in terms of legitimacy when a celebrity lends their weight to it.
- We see countless ads and campaigns each day – the ones that we remember are often the ones with a recognisable face attached to it.
In the world of CBD, celebrities are currently backing cannabidiol as opposed to particular brands. This is because the CBD industry is in its infancy and those celebrities want to push CBD in general so that their own products and initiatives gain ground.
As the CBD industry continues to mature, we will see more and more celebrity endorsements and there’s a good indication that this will be great for the industry. Nike spends an incredible $475 million each year on celebrity endorsements – those endorsements are clearly effective and we’ll soon see some big players in the CBD industry make the leap.
These endorsements are great news for your smaller CBD business. Each time that a celebrity goes on record to endorse CBD, your own stock increases along with consumer demand.
You should be sure to make the most of those endorsements and mention them when you are communicating with your customers.
The Most Significant Celebrity CBD Endorsements
Before we get into how to make the most of those endorsements, though, let’s take a closer look at some of the main celebrity CBD endorsements.
When it comes to celebrities, none of them are quite as influential or impactful as Kim Kardashian. The star has a real love affair with CBD and she has taken to Instagram on numerous occasions to tell her 150 million followers all about it.
She has said in numerous interviews that CBD “saved her life” and helped her to find some reprieve from her demanding schedule. She uses CBD gummies as a natural way to get some sleep and she also threw a CBD-themed baby shower earlier in the year.
Guests were given a mixture of chocolates, oils, lotions, face masks and more to unwind alongside the star and celebrate the arrival of her child.
Olivia Wilde is one of the world’s best-loved actresses and she recently explained that she swears by CBD-infused beauty products.
The glamorous star explained that CBD helped to solve her aches and pains during a demanding run of Broadway performances. She explained that she wanted to avoid using too many painkillers, so she found a natural solution.
Megan played a huge role in leading the US Women’s National Team to international triumph earlier this year. The winger has a fantastic personality and she has become a women’s icon for many.
The superstar is a leading face of the equal pay movement and she’s an LGBT icon. She has used her recent role as an advocate to forge close ties with Medi, a company that creates CBD sports recovery products targeted at athletes.
As we touched on earlier, her endorsement will open up the world of CBD to an entirely new range of customers.
Jennifer Aniston is undoubtedly one of the world’s biggest stars. She has become somewhat of a lifestyle icon, too, and recently explained how she uses CBD to deal with pain, anxiety and stress.
The FRIENDS star is 49 years old and as her recent (and first ever) Instagram post showed, she looks just as young as ever. Her legions of fans will undoubtedly make the connection that CBD is playing a role in helping her to maintain her youthful beauty.
Willie Nelson is a music icon and he recently launched his very own CBD brand. Willie’s Remedy sells a range of hemp-based wellness products and his name plays a huge role in the acquisition of new customers.
The brand has an artisanal vibe to it, and by all accounts the brand is doing very well. Again, Willie’s endorsement demonstrates how celebrities can use their star power to open up new interest among different groups of customers.
Rob Gronkowski is an ex-NFL superstar who played for the New England Patriots. The superstar was renowned for his business savvy as a player and that savvy has seen him sign a partnership with Abacus, a CBD company.
Rob Gronkowski is one of a few key athletes pushing the reputation of CBD in the sporting world. He is making big strides to help other athletes unlock the potential of CBD.
Nate Diaz is one of the biggest stars in the UFC. Fans love him for his authenticity and unparalleled cardio. He’s renowned for his ability to keep on going and tire out his opponents.
The UFC star recently launched a nutritional supplement that is based around CBD. It helps athletes to take away the aches and pains that come with the intense training that’s needed to succeed in the UFC.
Mark Wahlbeg has had a very interesting career. His career recently took another interesting twist when he invested in AQUAhydrate, a business that sells alkaline water that is infused with CBD.
The business is entering full swing now, and we are certain that Mark’s involvement is going to make the venture a success. This shows that lots of celebrities are going beyond mere endorsements and aiming to create their own brands.
How to Use Celebrity CBD Endorsements to Sell Your Products
Those celebrities have their own reasons and motivations for making their endorsements, but you should absolutely use them to support the reputation of CBD as a whole.
Here’s a closer look at some of the ways that you can mention those celebrity endorsements of CBD in general to sell more products:
Communicate the news
Whenever a celebrity makes a significant endorsement of CBD, you should consider sharing that piece of interesting news with your customers. If you have a newsletter or blog, why not write up a quick story?
This could be a very interesting way to build some rapport with your customers and encourage them to make their purchase. As we touched upon earlier, people are naturally intrigued when it comes to keeping up with the latest news and announcements from their latest celebrities.
Mention relevant examples
If you are selling CBD products, there’s a good chance that you’ll have close contact with a number of customers. If you are trying to educate them and explain the popularity and safety of CBD, maybe you could mention some of those relevant celebrity endorsements.
Let’s imagine, for instance, that you sell a wonderful CBD face cream that gets amazing results for your customers. A customer comes into your store and asks about your product and its efficacy – you could mention that certain celebrities use similar products to get the results that they’re hoping for.
This is an interesting sales technique and it is genuinely useful for your customer. They will appreciate the information and it might just help them to make a great choice and purchase their CBD products.
The great news is that with so many diverse endorsements out there, it’s easy to find a great example. Let’s imagine that you sell a CBD supplement that helps to restore a person after a tough workout – you could point to Nick Diaz and how he uses CBD regularly. Get creative!
Guide your messaging
The nascent CBD industry is an exciting one. The freshness of the industry means that it can be difficult for you to market your products, though. You might struggle to find your feet and understand who is purchasing your products and why.
If that’s the case, celebrity endorsements can give you lots of interesting inspiration to guide your marketing. You could use a particular endorsement to build a buyer persona, for instance.
Let’s imagine that you look at Kim Kardashian’s statement that CBD helps her to relax and take a break from her busy schedule. You could start to paint a picture of the potential customer who appreciates Kim Kardashian and sympathises with her statement. This can help you to target your marketing materials more effectively.
If you are looking for more support when it comes to the marketing of your CBD product, be sure to read our piece on how to build the reputation of your CBD product. You will find a range of actionable insights that can help you make the best product possible.
Try to secure your own endorsements
It’s obviously very important that you make a clear distinction between general celebrity endorsements of CBD, and those that are related to your own product.
If you want to go a step further and you believe that your product has what it takes, you might want to pursue your own celebrity endorsements – it could work! You should work hard to build the reputation and profile of your products and if you have a fantastic reputation, who knows what the future holds for you.
You might want to explore the potential of influencer marketing, too. The principle is the same and it helps you to leverage star power on a smaller scale to connect with new potential audiences.
Use the CBD Celebrities Love
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We offer the purest CBD on the market and we truly believe in the potential of CBD to improve quality of living for people around the world. That’s why we work incredibly hard to use an extensive global supply chain that provides us with the finest materials.
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If you are interested in using our wholesale CBD in your products, be sure to get in touch with us today to discuss how we can meet your needs.