The UK CBD market is thriving. Countless people of all ages and backgrounds across the UK now use CBD on a regular basis for a number of reasons. Are you going to create a CBD product to get in on the action and delight your customers?
If you decide to create a CBD product, you’ll need to perfectly understand the needs and expectations of your customers. We’re here to help. In this piece, we’ll take a close look at the 10 things your customers want from your CBD product.
As an added bonus, we’ll also take a look at some free guides and resources along the way that can help you to get your CBD product off the ground and into the hands of your customers.
What Your Customers Want from a CBD Product
Ready to better understand exactly what your customers want from your CBD product? Let’s get started – we’d also love to hear your insight and any suggestions that you have based on your own experiences.
First and foremost, your customers are most interested in efficacy. Research from the Brightfield Group shows that of the five key CBD factors (effectiveness, concentration, quality, price, form) customers are most interested in efficacy.
This means that at the end of the day, your CBD product has to deliver an effective and satisfactory experience to your customers. If you deliver that experience, you’ll be sure to secure repeat custom. Fail, though, and your product will falter along with its reputation.
If you’re going to deliver in terms of efficacy, it’s critical that you put lots of effort into finding the right provider of wholesale CBD. If you manage to secure high-quality wholesale CBD for use within your product, you’ll be well on the path to success.
In our piece on how to create and launch your new CBD product, we dive deeper into how to purchase your CBD from trusted sources. In short, you’ll want to pay attention to the reputation of your provider and carefully investigate what they offer.
2. Quality Ingredients
You’ll find that the typical CBD customer will also have a keen interest in wellness and healthy living. As such, they’ll be sure to heavily scrutinise your product and assess the ingredients that it contains.
CBD is becoming popular within many wellness circles. It’s exploding in popularity within London’s restaurants too, for instance. You’ll need to make sure that your product is up to task in terms of quality – impress your customers and you’ll be sure to win their trust.
If your product is seen to miss the mark in terms of quality, your potential customers will be sure to try and find a suitable alternative. This is why it’s so important that you only ever use the highest-quality ingredients within your CBD product.
Naturally, it’s very important that you try to find a trusted provider of quality wholesale CBD. You should carefully investigate that provider to ensure that they source organic CBD from trusted sources. You’ll then be able to answer customer queries truthfully and confidently. You’ll also be able to evidence the quality of your products.
3. Transparent Information
Given that the CBD market is so fresh, your customers will often have lots of questions and doubts. They will be on high alert and they’ll treat every new potential product with suspicion.
If you try to hide certain details about your CBD product, you’ll be sure to alarm your potential shoppers. You don’t want your product to come across as suspicious, which is why it’s so important for you to be transparent and forthcoming when it comes to sharing information.
You should make sure that wherever your product appears, it’s accompanied by precise information. You’ll want to share that information on your website, for instance, and you’ll need to make sure that your team members are educated about your product.
If you demonstrate a willingness to help your customers and share key information, you’ll be sure to win their confidence – and their custom.
4. Great Customer Service
The world of CBD is a fresh one and as such, there’s a lot of confusion and misinformation floating around. If your customers are thinking about taking the plunge and purchasing a CBD product for the first time, they’ll want to access only the latest and most accurate information.
You should do everything that you can to make sure that you offer accurate and reliable customer service to your customers. If you succeed in this area, you’ll be able to put your own company and product ahead of the competition.
Here are some of the techniques that you can use to boost your customer service and delight your customers:
Train your team members
If you’re going to offer excellent customer service, your team members need to be up to the task. You should work hard to ensure that your team members are trained and educated about your CBD products and what they can achieve.
This will empower your team members to deliver excellent customer service and it will also harmonise your messaging.
Collect customer feedback
One of the best ways to deliver great customer service is to collect the previous feedback and questions from your customers. This can help you to preempt questions from your customers to deliver the most effective feedback possible.
Make sure to store the common questions from your customers and build up insightful responses to them.
Offer multi-channel support
A big part of great customer service is having a presence wherever your customers might need you. You’ll need to be able to offer in-person customer service, for instance, as well as digital customer service on a number of channels.
Develop the presence of your brand and you’ll be able to delight your customers by answering their questions wherever they are.
If you want more guidance in this area, be sure to read our piece on how to help your customers shopping for CBD.
5. A Simple Purchasing Process
If your potential customer has finally made the decision to purchase your product after lots of deliberation, you’ll want to make sure that you offer a very simple purchasing process. If your purchasing process introduces friction, you’ll quickly find that your customers will abandon their purchase and find a simpler alternative.
If you offer an online store, you should put lots of effort into making sure that it’s properly optimised and that it’s a pleasure to use. You’ll want to think about some of the following factors to make the purchasing process a pleasant one:
First and foremost, you’ll need to make sure that your online store just makes sense from a user experience perspective. To make sure that this is the case, you’ll want to work alongside your designers and marketing department to construct a great UI.
If your customers have decided to take the plunge and purchase their very first CBD product, you’ll want to make sure that the shopping experience is properly secure. This means that you’ll need the appropriate security certificates and HTTPS encryption on your website.
If you fail to offer a secure experience, you’ll deal a reputational risk to your brand and your product. Your customers will be quick to leave, too.
Once your customers have decided to make their purchase, you’ll want to expedite their checkout process as much as possible. The longer the process takes, the greater the likelihood that your customer will become frustrated and abandon their purchase.
You should work alongside your designers to minimise the number of clicks that your customers need to make before they can finalise their purchase, for instance. You’ll also need to optimise the checkout process in general.
6. An Impeccable Reputation
The CBD industry is going through a period of explosive growth and there’s a lot of conflicting information that your customers will come into contact with. Your customers will undoubtedly be aware that there are poor-quality CBD products on the market and as such, they’ll only want to purchase products that have a great reputation.
Once you launch your CBD product, you’ll need to start thinking immediately about its reputation. You should do everything in your power to enhance the reputation and standing of your product so that it’s as attractive as possible to your customers.
There are a number of steps that you can take to start building the reputation of your CBD product. Here are just a few:
- Use the best ingredients possible
- Acquire and display customer reviews
- Develop a vision for your product
- Clearly outline the benefits of your products
- Pay attention to packaging and positioning
Be sure to read our piece on how to build the reputation of your CBD product to get started today.
7. Value for Money
The best CBD products contain high-quality ingredients that come at a significant cost. As such, premium CBD products often come at quite a high price to customers. Market research shows that your customers don’t mind paying for premium products, though, as long as they still enjoy a sense of value for money.
This means that it’s very important your CBD product hits the right mark in terms of cost versus quality. You’ll want to make sure that you offer your product at the right price to your target customers.
If your customers find that your product fails to deliver adequate value for money, they’ll quickly find a more appropriate alternative. This is why it’s very important that you demonstrate the value of your product and evidence its quality. One of the best ways to do this is to use the best ingredients possible.
8. The Right Form
There are lots of different reasons that customers will decide to purchase a CBD product. Those customers will also have unique preferences when it comes to the form that they would most prefer to take based on personal tastes.
It’s important that when you develop your CBD product, you think carefully about the form that’s most appropriate for your target audience. Let’s say, for example, that you’ve decided to create a CBD product that will help elderly people to mitigate their joint pain. You’ll most probably need to create a balm or oil.
You should think carefully about your target audience and preempt their preferences in terms of form. This will help you to deliver an effective and attractive product to your customers.
9. Clear Instructions
The CBD industry is in its infancy and as such, your customers will often have a lot of questions when it comes to how to use your product. This is why they’ll want to receive clear instructions alongside the product that you sell them.
You should make sure to develop specific and helpful instructions for your customers. Provide these alongside your product and you’ll be sure to delight them. Those instructions and guidelines can also come in handy when it comes to answering customer queries about your product – you’ll be able to provide accurate and insightful information.
If you shop with a trusted provider of wholesale CBD, you can rest assured that you’ll receive a consistent ingredient. This means that your instructions and guidance will always be useful and accurate for your customers.
10. A Sustainable Background
As we touched on earlier, there’s a strong overlap between customers who like CBD and those who have a passion for wellness and sustainability. This is why it’s very important that your CBD product has a sustainable and organic background.
You should be able to evidence the origin of all the ingredients in your product to satisfy this need of your customers. If you can provide truthful and detailed answers about the ingredients in your CBD product, you’ll be sure to win the confidence of your customers.
Again, it’s highly important that you choose a wholesale provider of CBD that you can trust. You’ll need to understand where those customers source their products and then relay that information to your discerning customers.
Shop with CBD Capital Today
Are you ready to launch a standout CBD product that delights your customers? You’ll need the best wholesale CBD in the game. Be sure to learn more about CBD Capital today and read how we can help you to succeed.